The Competition Now Heats Up

It appears that Volkswagen's little Super Bowl phenomenon now has some competition. You may remember Volkswagen used a little Darth Vader to help sell its all-new 2012 Passat during Super Bowl XLV. Well it appears that the little guy now has some competition to contend with. In a parody of that famous Super Bowl commercial, Marvel Studios has replaced Lord Vader with its own little super hero to promote its upcoming film "Thor." The ad which nearly matches the Volkswagen spot shot for shot, features a little Thor, trying to get his Mjolnir weapon (square-headed gray war hammer) to work on the treadmill, dog, doll on the bed and finally the family’s car outside. Take a look and see what happens:



To see the similarities of the two spots, here is the Volkswagen commercial from Super Bowl XLV, to compare (after the jump).

Don't Piss Off These Concessions

Do you remember the old movie theater jingle with the singing concessions? Well if you do, you might get a kick out of the latest parody of this age old spot. The latest version with an organized crime feel is promoting the annual Tribeca Film Festival in New York City. Take a look and see.



If the voices of these mobster concessions sound familiar, they should because they used to play mobsters on television. The characters are voiced by actors from The Sopranos: Tony Sirico is the popcorn, and Vinnie Pastore is the hot dog.

Who Wants a Free Mortgage?

Who out there is buried under a home mortgage, that they wish would go away. Well I have good news for you! There is somebody out there that is willing to pay off your mortgage, for one small favor in return. What is that favor you ask? Its simple, turn your house into a giant painted billboard advertising the company. Are you still asking yourself, who is this company and where do I sign up. Well here you go.

Adzookie, a startup mobile ad firm from Orange, California, is offering to help 100 Americans pay their mortgages, if the homeowners convert their houses into massive painted ads for the business. For the lucky homeowners, Adzookie promises to cover the full costs of mortgages for between three months and one year, depending on how long the homeowners are willing to keep their exterior walls decorated with the company's logo. Since launching the "Paint My House" initiative earlier this month, Adzookie has received about 10,000 applications. The good news is the contest is open to almost any homeowner in the United States, no matter the size of the home or the size of the mortgage. The only obstacle that you may run into is whether or not your municipality or neighbors will allow it.   

Good Idea Or Not? You Make The Call!

Apparently this billboard advertising The Walking Dead TV series, recently showed up on the side of this funeral home in England. While some people may find humor in this ad placement, the residents of the area and employees from the funeral home were not laughing. They were so upset over the placement of this billboard ad that they forced Clear Channel, the owner of the billboard, to remove it and issue an apology.

TGI Friday's New Theme Song?

I wonder if the marketing folks over at TGI Friday's have ever thought about coming up with a new theme song for its ads yet. Because if they haven't, I have the perfect song, for them to use. Its the "Friday" song, made famous by internet sensation Rebecca Black. But don't worry, I am not suggesting that they use her version of the song. Instead, they should use the Stephen Colbert, Jimmy Fallon and The Roots version, that was performed on Late Night with Jimmy Fallon. Apparently, Stephen Colbert had promised to perform Rebecca Black's viral hit "Friday" on Late Night with Jimmy Fallon if the show's fans could raise $26,000 for the charity Donors Choose. If you haven't seen it already, here is a video of their rendition of "Friday." Enjoy!!!