Friday, April 22, 2011

The Competition Now Heats Up

It appears that Volkswagen's little Super Bowl phenomenon now has some competition. You may remember Volkswagen used a little Darth Vader to help sell its all-new 2012 Passat during Super Bowl XLV. Well it appears that the little guy now has some competition to contend with. In a parody of that famous Super Bowl commercial, Marvel Studios has replaced Lord Vader with its own little super hero to promote its upcoming film "Thor." The ad which nearly matches the Volkswagen spot shot for shot, features a little Thor, trying to get his Mjolnir weapon (square-headed gray war hammer) to work on the treadmill, dog, doll on the bed and finally the family’s car outside. Take a look and see what happens:



To see the similarities of the two spots, here is the Volkswagen commercial from Super Bowl XLV, to compare (after the jump).



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