Today's winner comes from Saatchi & Saatchi in Cape Town, South Africa for its client Osram, which is one of the world's largest energy saving light bulb manufacturers.
In an effort to help educate the general population of the energy crisis that was happening in South Africa at the time, the agency utilized a creative execution that ensured the consumer would interact with the ad message. The message inside the bus stop was triggered by a sensor that would turn on only when someone approached the bus stop. When triggered it would illuminate the shelter as well as the ad message, which read: “Only use electricity when you need it”. This bus shelter ad is a strong reminder of how simple it is to save energy, by switching off a light when it’s not a use.
Major League Baseball finally got it right with their newest commercial for the 2011 postseason. Instead of the norm, an ad exclusively featuring either the Yankees or the Red Sox, one of this year's commercial features Motown's own, the Detroit Tigers. The spot which features Magglio Ordonez's pennant clinching home run in 2006, is debuting this weekend on FOX, TBS and the MLB Network. This year's postseason ad campaign also features the tagline, "Legends are Born in October." If you haven't already seen it or would like to watch it again, here it is (embedded below).
If you haven't been living under a rock for the last few months, you probably have already encountered an ad for Jello's new "Pudding Face" ad campaign. If for some reason you haven't or you have been living under a rock, embedded below is one of the commercials from this campaign.
Apparently, Jello must have felt that this campaign was so unique and creative that it shouldn't be limited to just traditional media. So they decided to merge this ad campaign with both traditional and non-traditional mediums. Their ad agency, Crispin Porter + Bogusky (Boulder), came up with an idea that not not only did this, but brought it to a whole new level. In July, they installed a billboard in New York City that uses Twitter to monitor and display the world’s mood in real-time. This billboard, which is located at the corner of West Broadway and Grand, is a live, offline version of the mood meter they've had running online at www.jellopuddingface.com. When the mood starts to dip, it uses Twitter to give away pudding until it comes back up.
So how does this innovative billboard work, you ask? Well, apparently CP+B monitored Twitter for two months, and they found that a global average of 1,200 smiles : ) and 800 frowns : ( a minute, was a pretty consistent figure during this time period. Using this data, they built a billboard in Soho that pings Twitter every seven seconds, searching for the : )s and : (s and adjusting the percentage – and the face – as necessary.
In case you missed it! There was an interesting and creative idea concocted recently by a Canadian ad agency to help promote McDonald's "Dollar Drink Days" in Canada. Cossette Vancouver's recent Canadian promotion for McDonald's "Dollar Drink Days" featured 4,000 dollar coins arranged in the shape of the Golden Arches, embedded in a block of ice at a beach party in Sylvan Lake, Alberta. Party goers were encouraged to chip away at the ice to free the coins. This "Dollar Drink Days" beach party promotion also included a DJ, street promotional teams, hula hooping, limbo contests and giveaways. Check out the YouTube video below, to see a time lapse of the promotion from start to finish. In case you were wondering, it took just five hours for all the coins to be retrieved.
If you haven't heard the news already, Bubba Smith died yesterday at the age of 66. Smith was found dead, apparently of natural causes, Wednesday at his home in Los Angeles. You may remember him from his college days where he played defensive end for the Michigan State Spartans football team. Or possibly its from his reoccurring role as police officer Moses Hightower in the Police Academy movies.
In addition to all of these accomplishments, Smith also appeared in many different TV commercials, including ones for Miller Lite.
A couple more Miller Lite spots, featuring Smith, can be viewed after the jump.
Rest in peace, Charles "Bubba" Smith, you will be missed.
Today's winner comes from Colle+McVoy in Minneapolis for its client Caribou Coffee.
In an effort to introduce Caribou Coffee's new hot breakfast sandwiches, the agency decided to make area bus shelters looks like ovens. These bus shelters even had actual heat coming out from the coils above. Pretty creative, don't you think!
Have you ever gotten to the beach and realized that you left your sunscreen at home. Well your in luck now, if you live in Perth, Australia!
Thanks to the Sun Smart Cancer Council of Western Australia, beach-goers can now protect their skin against those harmful UV rays before they hit the beach. These interactive bus shelter ads, which have been placed at Perth's two most popular beaches, feature a built-in sunscreen dispenser that dispenses free 30+ sunscreen to anyone walking by or waiting for a bus.
In an effort to help remind the youth of Australia about the harmful consequences of too much sun exposure, Cooch Creative Perth was asked to come up with an idea that Australian teens could not only relate to, but also remind them about the consequences of too much sun exposure. As you can see their solution was to create these interactive bus shelter ads.
Located on the poster space of the bus shelter, the sunscreen is dispensed out of a little cut-out in an area of skin marked for cancer removal, with the tagline "Cutting your sun exposure is easier than cutting out a skin cancer." It also features little icons at the bottom of the poster that suggest you can protect yourself in five ways—shirts, sunscreen, hats, trees and sunglasses.
