Bus Shelter Ad of the Day

Today's winner comes from Saatchi & Saatchi in Cape Town, South Africa for its client Osram, which is one of the world's largest energy saving light bulb manufacturers.

In an effort to help educate the general population of the energy crisis that was happening in South Africa at the time, the agency utilized a creative execution that ensured the consumer would interact with the ad message. The message inside the bus stop was triggered by a sensor that would turn on only when someone approached the bus stop. When triggered it would illuminate the shelter as well as the ad message, which read: “Only use electricity when you need it”. This bus shelter ad is a strong reminder of how simple it is to save energy, by switching off a light when it’s not a use.