Sunscreen On The Go

Have you ever gotten to the beach and realized that you left your sunscreen at home. Well your in luck now, if you live in Perth, Australia!

Thanks to the Sun Smart Cancer Council of Western Australia, beach-goers can now protect their skin against those harmful UV rays before they hit the beach. These interactive bus shelter ads, which have been placed at Perth's two most popular beaches, feature a built-in sunscreen dispenser that dispenses free 30+ sunscreen to anyone walking by or waiting for a bus. 

In an effort to help remind the youth of Australia about the harmful consequences of too much sun exposure, Cooch Creative Perth was asked to come up with an idea that Australian teens could not only relate to, but also remind them about the consequences of too much sun exposure. As you can see their solution was to create these interactive bus shelter ads. 

Located on the poster space of the bus shelter, the sunscreen is dispensed out of a little cut-out in an area of skin marked for cancer removal, with the tagline "Cutting your sun exposure is easier than cutting out a skin cancer." It also features little icons at the bottom of the poster that suggest you can protect yourself in five ways—shirts, sunscreen, hats, trees and sunglasses.