Jello's "Pudding Face" Hits the Great Outdoors...Well, Kind Of!

If you haven't been living under a rock for the last few months, you probably have already encountered an ad for Jello's new "Pudding Face" ad campaign. If for some reason you haven't or you have been living under a rock, embedded below is one of the commercials from this campaign. 



Apparently, Jello must have felt that this campaign was so unique and creative that it shouldn't be limited to just traditional media. So they decided to merge this ad campaign with both traditional and non-traditional mediums. Their ad agency, Crispin Porter + Bogusky (Boulder), came up with an idea that not not only did this, but brought it to a whole new level. In July, they installed a billboard in New York City that uses Twitter to monitor and display the world’s mood in real-time. This billboard, which is located at the corner of West Broadway and Grand, is a live, offline version of the mood meter they've had running online at www.jellopuddingface.com. When the mood starts to dip, it uses Twitter to give away pudding until it comes back up.

So how does this innovative billboard work, you ask? Well, apparently CP+B monitored Twitter for two months, and they found that a global average of 1,200 smiles : ) and 800 frowns : ( a minute, was a pretty consistent figure during this time period. Using this data, they built a billboard in Soho that pings Twitter every seven seconds, searching for the : )s and : (s and adjusting the percentage – and the face – as necessary.