New Zealand Police Ad Campaign Banned

Apparently the New Zealand Police are looking for new recruits to join the force. So they did what every company would do, to get the word out. They created a new ad campaign targeting young men who would be interested in becoming part of the New Zealand Police force.

So what was so wrong with the new ad campaign created by the New Zealand Police, that caused it to be banned. Here is a look at part of the ad:

To see the entire ad, you will have to continue reading....

This campaign ran both online and in print, before it was pulled. According to the police, this campaign was effective. It created 25,000 online inquiries from potential officers. Unfortunately, the police failed to see how the ad could be negatively perceived.