The Newest Craze In Advertising!

Just when you thought the advertising world had utilized every page in the book, comes the newest idea in advertising. What is it, you ask, well let me show you:

It's thigh advertising!

This unique and out of the box idea comes from DDB New Zealand for the fashion chain Superette. Apparently, Superette issued the challenge to DDB to come up with an idea to draw attention to their sale on short shorts. So DDB came up with the idea to place ads on the thighs of those who wear the trendy short shorts.

To create these ads DDB installed indented plates on benches in bus stops, mall seats and park benches across the inner city of Auckland and in the fashion district. These indented plates would then imprint the ad on the thighs of people who sat down on these benches. Apparently, people on these benches are instructed to squeeze their legs as hard as they can against the plate on the bench, ignoring the pain, so that they get a print that might be readable by others at a distance, while they are walking.

Thanks goes out to Adfreak.com for posting this story so that it could be brought to my attention.