Apparently a now former employee at New Media Strategies decided to drop the f-bomb on the Chrysler Autos official Twitter page. According to reports, this person had a difficult commute into work that day and decided to voice their displeasure through Twitter. The only problem, they were logged into Chrysler Auto's Twitter account, instead of their own personal account, when they posted the above tweet. While this tweet has since been deleted, the original tweet caught the attention of several people who retweeted it on Twitter, making it impossible to be erased from the web.
Until this week New Media Strategies was the agency of record for Chrysler's social media business. Within a day of this tweet, that employee had been fired and Chrysler had fired New Media Strategies as its agency of record for social media. As a result of this tweet, both Chrysler and New Media Strategies have been forced to play damage control over this incident.
Here is some advice to all of you on Twitter, next time you want to tweet something that may be deemed incriminating, make sure you're logged into your own personal account, not your company's or client's account. Just saying!
UPDATE: Here is the face the behind the tweet. Can't believe that this guys' misguided tweet cost 20 other people their jobs. Article is courtesy of freep.com.
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