In case you missed it, Ben & Jerry's came out with a new ice cream flavor. Apparently, Ben & Jerry got their inspiration for this new flavor from late night television. Step aside Stephen Colbert, Jimmy Fallon, the host of Late Night with Jimmy Fallon, has now joined the ranks of late night hosts who have inspired new flavors of Ben & Jerry's. Jimmy Fallon's Late Night Snack is a gooey confection of "vanilla bean ice cream with a salty caramel swirl & fudge covered potato chip clusters." Doesn't that sound tasty!
This new ice cream flavor which came about through a deal between NBC's consumer products division and Ben & Jerry's, apparently started hitting stores two week ago. Ben & Jerry's had already been mulling a potato chip mix-in when Fallon and his house band, the Roots, played an original song about Ben & Jerry's treats as the fictional group Ladysmith Snack Mambazo. From this in-show song sprang a piece of licensed swag for Jimmy Fallon, NBC and Ben & Jerry's. Late Night Snack joins Colbert's Americone Dream as the only other flavor to be based on a late night talk show.
Here is a clip from the unveiling of Late Night Snack on Late Night with Jimmy Fallon:
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