Apparently a small Mexican brewery called Minerva has developed the world's first beer targeted specifically towards the gay community. Minerva's new beers, which are named Purple Hand Beer and Salamandra, are currently available in some bars and restaurants in Guadalajara, Mexico City, and the resorts of Puerto Vallarta and Los Cabos. The "artisan honey-ales" are made with organic honey and malt, giving them an orange flavor, which the brewer believes appeals to gay communities. While the beer has already been introduced in Mexico, it is also being marketed in Columbia and Japan. Since launching the brands, Minerva has also received purchase requests from the US, Argentina, Ecuador and Chile. The company is also planning to launch a strawberry-flavored beer.
Having worked in the advertising industry, I am hesitant to believe that you can actually expect someone to like the flavor of a product based on whether they're straight or gay. If you like something, you are going to like it, no matter if you are gay or straight.
While this was an intriguing story. Unfortunately this beer company has nothing on the Scottish brewery, BrewDog, who packages its brew inside a taxidermied rodent. Now that's what I call a great idea!
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