As part of an extensive promotional campaign ("Year of the Fan") to observe the 15th season of the show, Comedy Central, which has been home to South Park since August 1997, is teaming up with Frito-Lay to bring this snack to a Walmart near you. Thanks to this deal with Frito-Lay, 1.5 million packages of Cartman's favorite fattening snack food will be available at Walmart by the end of August, for the low, low price of $2.99 for 2.375 ounces of cheesy goodness.
For those of you who are reluctant to pay $2.99 for a 2 3/8-ounce bag of Cheesy Poofs can get a free bag at an exhibit, called the Ultimate South Park Fan Experience, that Comedy Central is sponsoring in conjunction with Comic-Con International in San Diego July 21 to 24. The exhibit, running 15,000 square feet, will also offer artwork, memorabilia, photo and tattoo booths, trivia contests and a station to create South Park avatars that can be uploaded to profile pages in social media like Facebook.
For those of you who forgot, Comedy Central is presenting the 15th season of South Park in two parts. The first part ran from April 27 to June 8 and the second is scheduled from Oct. 15 to Nov. 16. Also, the series has already been renewed for a 17th season through 2013.
This isn't the first time something like this has happened to an animated series. To help promote The Simpsons Movie in 2007, products like Frosted KrustyO’s cereal and Buzz Cola were sold in 7-Eleven stores; some stores were even temporarily converted to Kwik-E-Marts, after the inconvenient convenience store in The Simpsons.
So now comes the question, which promotional branding campaign will be deemed more successful. South Park's - Cheesy Poofs or The Simpsons - Frosted KrustyO's cereal and Buzz Cola at 7-Eleven stores. Only time will tell.
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