Get a Quick Charge With Vitaminwater

Have you ever been witness to the following scenerio? You are out and about, and you just realized that you left your charger at home and your cell phone or iPod battery is just about to die. Well you may be in luck now, if you live in Boston, Chicago, New York or Los Angeles.

 
It turns out, Crispin Porter + Bogusky and Glacéau's Vitaminwater wants to help you out. CP+B is installing USB ports in bus shelter ads in the above cities for an ad campaign for Vitaminwater. The bus shelters, installed on bus routes in New York, Los Angeles, Chicago, and Boston, offer a 5-volt battery powered USB port that allows users to charge mobile phones, music players and gaming devices. They form part of the soft drink brand's 'You're Up' campaign, underlining its message that its formulated to provide a quick boost when you are on the go.