Tuesday, September 13, 2011

9/11 Tribute - "Never forgotten. Forever grateful."

While most of the content that I post on this blog is intended to be humorous and light hearted, I felt that I had to make an exception with today's post.  As you know Sunday was the 10th anniversary of the 9/11 tragedy. While New York City commemorated the anniversary with the dedication of the 9/11 Memorial, other cities throughout the country held similar memorials that also remembered those who lost their lives as a result of the events on 9/11, as well as those in the eventual War on Terror.   

On this important anniversary, a couple of companies took to the airwaves to run their own 9/11 tribute commercials. State Farm and Budweiser were two of the companies that aired these 9/11 tribute commercials during NFL games on Sunday.

State Farm brought in Spike Lee, who filmed nearly 150 schoolchildren, ages 8-11, from the New York City area, showing them visiting four firehouses and thanking firefighters with their own version of Jay-Z and Alicia Keys' song "Empire State of Mind." The spot is full of loving New York imagery, closing on the new 9/11 memorial and the words "Never forgotten. Forever grateful." This State Farm spot is embedded below.

Budweiser reprised—with a twist—one of its most well-received Super Bowl ads of all time: the spot from February 2002 in which the Budweiser Clydesdales visit New York and kneel before Ground Zero. The new version shows One World Trade Center under construction in the background. This reprised Budweiser spot is embedded below. 

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