Friday, September 9, 2011

Let the Hunt Begin

Wieden + Kennedy is at it again. This time its for the new Dodge Journey.

In an effort to help promote the new Dodge Journey, W+K created a modern day scavenger hunt. Teaming up with YouTube help spread the message of this contest, Dodge and W+K have hidden three Journey crossovers across America. Each of the Journey crossovers are located in a different region of the country, one in the West, another in the Midwest and the final one in the East. If you are lucky enough to be able to find one of these crossovers, then you will win it.

Dodge and W+K are utilizing YouTube to not only introduce the contest and explain the rules, but also to allow people to view additional videos including a 24/7 live camera feed of the hidden vehicles, all of which will reveal additional clues. Additional TV spots will break on September 10th, 16th and 23rd. Each of these commercials will reveal details on where each of the vehicles is headed and where it can be found. There will be clues in nearly every frame of each commercial about the vehicles' ultimate destination.

The commercials introducing the Dodge Journey scavenger hunt contest and the rules of the contest can be viewed after the jump.

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