Friday, September 9, 2011

Back From the Future

Back to the Future fans, this post is for you. Many B2F fans have always wondered since the release of Back to the Future II, when Nike would perfect the technology that would allow for the production of power-lacing shoes, just like the ones that Michael J. Fox wore in the movie. Well I have some good news and some bad news. Unfortunately, Nike has not yet perfected the technology behind power-lacing shoes. We will have to wait til 2015 for a pair of those. But they have been able to replicate the shoes that Fox wore in Back to the Future II. Nike is currently auctioning off 1,500 pairs of the Nike MAG self-lacing shoe—the same shoe worn by Marty McFly in Back to the Future II—on eBay to support the Michael J. Fox Foundation for Parkinson's research.
Nike went all out in their effort to promote this amazing opportunity to own a piece of movie history. They even got Christopher Lloyd to reprise his role as Doc Brown for their advertising efforts. To help promote this once in a lifetime event, Nike and its ad agency Wieden + Kennedy produced a spot, slightly over two minutes, that stars Kevin Durant, Bill Hader, Christopher Lloyd, Tinker Hatfield and Donald Fullilove. As you can already guess, Lloyd even utters his trademark phrase, "Great Scott," in this comical spot. Kevin Durant tries his best, but underwhelms in his role as a customer who recites Biff's trademark catch phrases. I guess Thomas F. Wilson was unavailable. This spot is embedded below.

As you can see, this amazing opportunity is being called Back 4 the Future. Nike has even created a website, by the same name, that allows fans to not only explore the shoe in more detail, but also provides links to both the eBay store and the Michael J. Fox Foundation for Parkinson's Research. To bid on the 2011 Nike MAG shoes, go to Please remember that all net proceeds from the auction sales of these shoes will go directly to The Michael J. Fox Foundation for Parkinson's Research. If you would love to own a pair of these shoes, but find that the current bids are out of your price range, please head on over to the Michael J. Fox Foundation's website and donate whatever you can. Hopefully the more money we can set aside toward Parkinson's research will allow for a cure to be found that much sooner.

In addition to the comical spot featuring Christopher Lloyd and Bill Hader, Nike also produced a short clip that highlights this limited edition shoe. To top this, a short video featuring Michael J. Fox, was also produced. In this short video, Fox introduces the shoes and provides details on the auction and how you can score yourself a pair. Fox even appeared on the Late Show with David Letterman recently, to help promote the shoes and the ongoing auction. All of these videos can be view after the jump. Enjoy!

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